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Succeeding in the Lash Lift Business: How I Turned $0 into a Thriving Lash Business

by Team Novoqueen on February 15, 2024

Welcome, my Queens, to a discussion that's more than just about lashes—it's about the financial aspect of being a lash lift technician.

I've journeyed from starting in my parents' basement to building a brand that celebrates vegan, ecological lash products. With over a decade of experience and two million in product sales, I'm here to share insights on the costs, investments, and profitability of lash lift businesses.

The Financial Journey of a Lash Lift Tech

Starting from scratch means understanding the crucial difference between expenses and investments. It's not just about cutting costs; it's about strategic spending to foster growth. Initially, seeking free resources is natural, but investing in valuable training can provide exponential returns.

Lesson Learned: Experience Comes at a Price

"Investing in top-notch training, even if it means paying a premium, can be a game-changer." I learned this firsthand when I paid $2,000 for a masterclass. While it seemed steep initially, the insights gained were invaluable.

Location Matters, But It's Not Everything

"Don't fixate solely on securing a location with existing clientele. Your skills and personality will attract clients anywhere." While it can be advantageous, your skills and personality will attract clients anywhere. Don't overspend on rent; focus on offering quality service.

Calculating Costs: It's Cheaper Than You Think

Revisiting the cost of a lash lift, I discovered it's more economical than previously thought. With meticulous calculations, the actual cost per service surprised me—it's as low as $2.80 USD. Leveraging this margin can significantly boost profitability.

Eco-Friendly Practices: A Win-Win Solution

"Embracing ecological practices not only reduces environmental impact but also slashes expenses." Embracing ecological practices not only reduces environmental impact but also slashes expenses. Introducing reusable tools like the Nova brush, priced at $2.80, minimizes waste and overheads.

Maximizing Revenue: Beyond Client Numbers

Increasing revenue isn't solely about attracting more clients; it's about optimizing existing resources and offerings.

The Power of Retailing

In the world of lash technicians, the savvy ones know that revenue isn't just about the services you offer—it's about the additional products you recommend to your clients. Enter the realm of retailing, where suggesting complementary items like the Hydracil and Richbrow can not only enhance your client's experience but also substantially boost your income.

Picture this: as your client admires their freshly lifted lashes, you gently introduce them to the wonders of Hydracil—a nourishing serum that ensures their lashes stay hydrated and healthy between appointments. And why stop there? With Richbrow, you can offer them the opportunity to enhance their brows, completing their stunning look. 

By incorporating retail sales into your business model, you're not just providing a service—you're offering ongoing care and maintenance, creating a loyal clientele base while simultaneously increasing your revenue streams.

Building a Community: The Ultimate Investment

Crafting a thriving community of lash technicians is more than just a notion—it's a strategic investment in our collective success. That's where the NVQ Club steps in, offering a haven for like-minded experts to connect, share insights, and elevate their craft together.

But wait, there's more! Delve into a free masterclass valued at $333, designed to hone your skills in capturing stunning before and after photos that'll make your business shine.

Curious to learn more about the perks and benefits awaiting you in the NVQ Lash Lift Club? Dive deeper into the details in my latest blog post here. Let's embark on this journey together and watch our lash businesses soar to new heights!


  • Invest in Training"Quality education is worth the investment." Knowledge is just the beginning of the road to success.
  • Location Isn't Everything"Focus on service quality over extravagant locations." Your skills and personality will attract clients anywhere.
  • Calculate Costs: Precision in cost calculation reveals opportunities for profitability.
  • Embrace Eco-Friendly Practices"Embracing ecological practices not only reduces environmental impact but also slashes expenses." Reduce waste while saving costs with sustainable solutions.
  • Maximize Revenue: Explore avenues like retailing and community-building to boost income.

In conclusion, being a successful lash lift technician entails more than mastering the craft—it requires a strategic approach to finances. By understanding costs, investments, and revenue-generating opportunities, you can thrive in this dynamic industry.

Join the conversation and share your experiences and insights in the comments below. Let's elevate each other in the lash lift community, my Queen!


Want to hear more about this topic? Check out my video on YouTube where I dive deeper into the world of lash lifts! Or, listen to this conversation on Spotify for some juicy insights and tips. Don't miss out—click the links below to watch or listen now!

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May you keep rising, my Queen!


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